Our Advocates


Our Certified LOLA Advocates are here to inform you on LOLA’s different services and help you find a plan that best suits your needs. As LOLA expands its reach beyond San Antonio, our advocates will be located in multiple cities around the nation available at your fingertips.

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Alba Franco

San Antonio, TX

Over 20 plus years in the Corporate sector, Alba was in the Human Resources division for a Fortune 500 company. She semi-retired and moved to San Antonio to be closer to her daughter and family. Alba learned about LOLA and signed up to get prepared for her daughter. After successfully going through the program, Alba decided to be a LOLA Pioneer and be part of our first group of Certified Advocates. Alba brings her strength in Human Resources and her own experiences to help Individuals, Families and Businesses with their LOLA plans.

Alba@mylolaadvocate.com or 219-649-0107

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Jesse Morales

San Antonio, TX

With over 20 years in collections and the tech industry, Jesse brings his value in knowing how finances can affect families after the loss of a loved one. Jesse suffered a personal loss as a teenager, and he found that moving through the processes of LOLA was something everyone should have ready for their family. He understands how financially difficult it can be for families and businesses after a loss. He believes that by preparing families, they will have the time and peace to grieve properly.

Jesse@mylolaadvocate.com or 210-379-5292

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Zelda Perez-Morales

San Antonio, TX

With years of training and coaching within the USA in the financial industry, Zelda has become a LOLA Advocate to provide the entire package for her clients. Zelda understands first-hand how impacted families and businesses are affected by the loss of a loved one. Especially if they are not prepared. She focuses, along with her husband on LOLA Training, Expansion as well as assisting clients with their Individual and Business plans. Her years of training and coaching is an asset for LOLA clients as they receive both the LOLA Guidance and benefit of a coach.

Zelda@mylolaadvocate.com or 210-378-6958


Disclaimer: Our LOLA Certified Advocates are certified through our LOLA Certification Program, allowing them to utilize our LOLA Services while assisting you with your life transition needs. Our LOLA Certified Advocates list currently includes professionals that are located in San Antonio, Texas and the surrounding area; however, we will expand to other areas of Texas and others states soon. Each LOLA Certified Advocate is an independent contractor and does not operate as our employee or agent. We do not make any guarantees or warranties of their services.