Our Advocates


Our Certified LOLA Advocates are here to inform you on LOLA’s different services and help you find a plan that best suits your needs. As LOLA expands its reach beyond San Antonio, our advocates will be located in multiple cities around the nation available at your fingertips.

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Fredericksburg, TX

Linda Atkins has worked in the field of mental health for over 20 years. She is a LMSW-PhD Board Certified Professional Counselor and holds a PhD in Christian Counseling. She is also a Certified Life Coach through The Life Coaching Institute of America.

Linda has been a family therapist for substance programs, Clinical Director for substance abuse problems, a special education counselor, and Director of Social Services in long-term care and hospice. Using her experience as a social worker and a coach, Linda will be assisting families with Individual Planning to prepare and protect the legacy you have built.

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Alba Franco

San Antonio, TX

Over 20 plus years in the Corporate sector, Alba was in the Human Resources division for a Fortune 500 company. She semi-retired and moved to San Antonio to be closer to her daughter and family. Alba learned about LOLA and signed up to get prepared for her daughter. After successfully going through the program, Alba decided to be a LOLA pioneer and be part of our first group of certified advocates. Alba brings her strength in Human Resources and her own experiences to help individuals, families, and businesses with their LOLA plans.

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Jesse Morales

San Antonio, TX

With over 20 years in the financial industry and insurance business, Jesse has helped countless families who have experienced vast life transitions including loss.  Suffering a personal loss as a teenager, he understands firsthand how financially difficult it can be for families and businesses after a loss.  He believes in LOLA’s model of precise planning, preparing families, and protecting what matters most while preserving your family’s legacy.  Jesse is always ready to assist with his value added advice before, during, and after a loss.  

Jesse@mylolaadvocate.com or 210-379-5292

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Zelda Perez-Morales

San Antonio, TX

With years of training and coaching within the USA in the financial industry, Zelda has become a LOLA Advocate to provide the entire package for her clients. Zelda understands first-hand how impacted families and businesses are affected by the loss of a loved one, especially if they are not prepared. Along with her husband, she focuses on LOLA training and expansion, as well as assisting clients with their Individual and Business plans. Her years of training and coaching is an asset for LOLA clients as they receive both the LOLA guidance and benefit of a coach.

Zelda@mylolaadvocate.com or 210-378-6958


Disclaimer: Our LOLA Certified Advocates are certified through our LOLA Certification Program, allowing them to utilize our LOLA Services while assisting you with your life transition needs. Our LOLA Certified Advocates list currently includes professionals that are located in San Antonio, Texas and the surrounding area; however, we will expand to other areas of Texas and others states soon. Each LOLA Certified Advocate is an independent contractor and does not operate as our employee or agent. We do not make any guarantees or warranties of their services.